Business Outcomes Must Be The Focus

Clients often ask about the best robot or piece of technology to purchase. But it is not the right question to ask.

The focus should start at the end and work back. This means companies need to adjust the mindset to thinking about investing in better results and commercial outcomes as opposed to buying a new piece of equipment.

The benefits that robotic technology offers through enhanced onsite capabilities makes the strongest impact.

Robotic devices are enablers to better results and commercial outcomes, whether that’s improved safety performance or operating more productively.

And it’s this narrative that Generation Robotics 2.0 captures more than anything else.